Go from just a trainer to THE trainer.
The Business of a Fitness Professional is the certification that turns your passion for training into a real, profitable career. Whether you are brand new to the industry or a seasoned veteran, this is how you set the standard.
If any of this is you, keep reading.
You want to get into the industry but feel overwhelmed by where to even start.
You train in person but do not know how to transition to online coaching.
Getting new clients consistently is a constant struggle.
You find it hard to charge what you are worth, and the sales process feels intimidating.
The industry feels saturated and you are not sure how to stand out.
You post content but have no idea what actually grows a following or brings in clients.
Being good at training is the easy part. Building the business around it is what almost no one teaches.
The real answers, not 90 second social media advice.
This course gives you the real, actionable answers to all of those questions. Not the superficial tips every fake social media expert is trying to sell you. The difference is simple. I have actually done everything I teach, and I have done it at a high level.
I turned my own love of training into a profession, winning bodybuilding shows and coaching everyone from average clients and people in their 90s, all the way to Mr and Ms Olympia champions, celebrities, and dozens of IFBB pros. Even more important, I spent years as a training sales manager, training manager, and department head, developing other trainers and making them successful. Then I took all of that into the online space and built it again.
If you are done with quick fixes and tired of failed results from fake gurus, this is where you come work with me, level up your career, and raise the industry standard together.
Four modules. Tap to expand.
- Red Pilled
- The course and my mission
- How this course is taught
- Your expectations
- Career path considerations
- Do you actually care?
- Good is the new great: how to be great at any job
- How and where to start, and position considerations
- How to interview
- Your moment: cue the 8 mile music
- Certification review and taking courses
- Chapter overview
- Customer service part 1: general and gym specific
- Customer service part 2: trainer specific
- Session policies
- Session conduct
- Marketing and leads: in club, new members, sales staff integration
- The number one job of a trainer: managing expectations
- Client acquisition and the initial appointment
- Plus 10 more lessons
- Overview and levels to come
- Results tracking 101
- Nutrition 101
- Outside sessions and cardio 101
- Cueing, form and implementation
- First sessions 101
- Programming 101
- Renewals, prices, packaging and session length 101
- Checklists, gut check, review and where to go from here
- A personal note from Joe and your feedback
Joe Bennett, the Hypertrophy Coach.
Joe has well over 20,000 hours of in person training experience, having worked with thousands of clients, from average weight loss clients and clients in their 90s, all the way to Mr and Ms Olympia champions, celebrities, and dozens of IFBB pros.
He has competed as an open bodybuilder, winning two overall titles and competing at the national level twice. Long before social media, he worked as a training sales manager, training manager, and department head, spending thousands of hours developing other trainers.
- 20 plus years building successful training careers
- Trained everyone from beginners to Olympians
- Certifications with RTS, Poliquin, PICP, NASM, FRC, USAW and more
What trainers say.
"You alone have brought me a ton of success and money as a trainer. I am the top selling trainer at my gym, almost doing 50 sessions a week, and my closing percentage has sky rocketed after implementing everything you said."
"My sales improved 10 fold after going through your trainers corner on the app. I actually enjoy that part now, and it is exactly that, confidence in my ability to help people. Love what you do Joe!"
"I cannot express how much you have already done for me and my business. This is 100% because of what I have learned from you and your app. Cannot thank you enough brother."
Become the trainer the industry respects.
Prefer to pay over time? Interest free payment plans are available at checkout.
- Four in depth modules covering the full business of personal training
- Customer service, sales, marketing and client acquisition
- How to start, how to interview, and how to build your career from day one
- Systems for results tracking, programming, nutrition and renewals
- Over 19 hours of teaching drawn from 20 years in the industry
- The lowest price this course will ever be
Raise the industry standard with me.
Stop chasing quick fixes and start building the career you actually want. Let us turn your passion for training into a profession that lasts.
Explore the other levels
Each level stands on its own. During the launch you can grab any level at the same launch price.
Applied Hypertrophy Biomechanics
Your deep dive into the biomechanics that genuinely matter for muscle growth.
Explore Level 2Applied Cueing and Execution
The skill that separates elite trainers from the rest: getting clients to actually execute.
Explore Level 3